You chose every component on your bike for a reason. Your sunglasses are the only thing you grabbed off a shelf.

You spent weeks deciding on that groupset. You know why you picked those wheels over the other option. You can explain the difference in ride quality between your frame and the one that costs twice as much, and why you don't need the upgrade.You didn't stumble into this. You studied it.And then you put on the same Oakleys as every other cyclist at the café stop. Or you bought SunGods because the Instagram ads were relentless. Or you went through three pairs of 100%s in two years because the arms kept snapping and they don't sell replacements.Everything on your bike was chosen with intention. Everything you wear was chosen by default.

You know what carbon fibre is. You ride it every day.

You know it's not one thing. You know the layup matters. You know a frame tuned for compliance rides differently from one tuned for stiffness. You know that the material under you right now was engineered to survive forces that would shatter aluminium, and that when it finally fails, it fails without warning.You also know that when it fails, there's nowhere for it to go.
Your cracked frame is in the garage. Or at the bike shop. Or in the bin already, and you felt wrong about it for a week.98% of carbon fibre from sport ends up in landfill. The sports industry is the third largest user of carbon fibre on the planet. 64,000 tons went to landfill in 2024. Laid out as a single sheet, that would blanket the 14 inner boroughs of London, plus Manchester and Liverpool.The material you ride every day, the material you chose because you understand what it does, is treated as disposable waste the moment it stops being a bike.Nobody built a way to keep it in play.Until now.

Sunglasses made with carbon fibre reclaimed from retired bike frames and parts.

Not just inspired by cycling. Not just designed for cyclists.Made from the sport.Carbon fibre reclaimed from bikes and parts collected from UK bike repairers and individual cyclists. Frames that were ridden until they cracked, crashed, or wore out. The carbon survived. The frame didn't.Every pair is hand-finished by a specialist eyewear workshop in Northern Italy that's been producing premium optics for leading global brands since the 1980s. Over 100 production steps per pair. Barberini polarised lenses.Every pair is embedded with our ProvenanceOS. Tap your phone. See the exact bikes frames and parts the carbon came from. Your unique serial number. The verified provenance chain from bike to sunglasses.500 pairs. When the carbon from this batch is allocated, (Re)Framed closes.

Be the first to know when our Kickstarter goes live and get our founding story:

Trusted by leading sports organisations

Your lenses are peeling. Let's talk about that.

You've spent £180 on Oakleys and watched the Prizm coating delaminate after a season. You've read the Weight Weenies threads. The BikeForums threads. The road.cc threads. Everyone has the same story."Sweat and sunscreen causes it." That's what the store said.
The store is protecting a business model that needs you to replace your lenses every eighteen months. You know this. You've done the maths on what you've spent on cycling eyewear over the past decade and the number is uncomfortable.Here's a different proposition.Carbon fibre doesn't have a coating that can peel. The material IS the surface. It doesn't degrade in UV. It doesn't corrode in sweat. It's estimated to take 60,000 years to degrade by 25%.The Barberini Platinum Glass lenses are mineral glass with the highest Abbe value on the market. Virtually scratch-proof. Integrated polarisation. Infrared protection. These lenses don't dim the world. They sharpen it.The NXT option was developed from the material used in fighter jet canopies. Impact-resistant beyond anything in the cycling eyewear market. Chemically resistant to sunscreen, salt, and sweat. Half the weight of glass.Glass for the purists. NXT for the people who crash.We're operating a lifetime take-back scheme. When these frames reach the end of their life, send them back. We reclaim the carbon. It starts again.Nobody else offers that. Because nobody else can reprocess their own frames.*Platinum Glass lenses are for off-the-bike wear only

You care about where things come from. You just haven't had anything that shows it.

You chose your bike frame because of who designed it, how they built it, what philosophy they brought to the geometry. Not because of the logo.You notice when something looks like one person designed it versus a committee that never met. You're put off by a bike covered with logos that all compete to say look at me.You'd rather own one thing that was made with intention than ten things that were made for a market segment.But look at what you're wearing. Every piece of cycling gear you own connects you to a brand. None of it connects you to the sport.Caps with logos. Jerseys with sponsors you don't ride for. Sunglasses with a name stamped on the temple that tells people who made them, not where they came from.These are different. The visible carbon fibre grain is not a printed pattern. It's the actual texture of reclaimed sporting carbon, different on every pair because every piece lived a different life on the road. You can see what this material is. You can feel it. And you can tap your phone to verify where it came from.You went deep on your bike. You went deep on your training. You went deep on your nutrition, your fit, your gear.Now there's something for everything else.

Fully refundable · No commitment ·
Priority access to Kickstarter before public launch

Someone will ask.

At the café stop. On the club run. At the office. Somewhere cycling isn't the subject, but the grain catches someone's eye."What are those?"Not "what brand are those?" What ARE those? Because they don't look like anything else.And then you get to explain. Not a brand name that ends the conversation. A material. A provenance. A story you can verify with a tap of your phone.You go from someone who rides to someone carrying a piece of it. Not a logo. Not a replica kit. The actual material, with evidence.That's not "all the gear, no idea." It's the opposite.

You already know what premium cycling eyewear costs.

Oakley. POC. 100%. SunGod. You've probably cycled through a few of them.This is in that territory. The optics and build quality compete with anything at that price point. The difference is what the frames are made from and what they carry with them.No other pair of sunglasses at any price comes with a verifiable sporting lineage built into the frame.

Fully refundable · No commitment ·
Priority access to Kickstarter before public launch

This isn't for every cyclist.

If you bought your bike because it was on sale and the colour was fine, this probably isn't for you.If you've never noticed the difference between a frame designed with conviction and a frame designed by a marketing department, this won't land.This is for the cyclist who chose every component deliberately. Who understands what carbon fibre does and what it costs. Who's quietly bothered by the fact that the material they trust with their life on every descent gets treated as rubbish the moment it cracks.Someone who'd rather own one thing with verified provenance than another pair of nylon frames with a logo and an eighteen-month coating warranty.Either the idea resonates, or it doesn't. Both are fine.

Want the Full Story Before You Decide?

We’re documenting the entire founding journey: which equipment we’ve collected, where it came from, and how we’re turning it into something worth owning.Sign up and you’ll get the provenance story behind our founding batch (which bikes, oars, and sailing components we rescued and from where), behind-the-scenes content from the Italian workshop, and first notification when the Kickstarter goes live.No fluff. Just the story of the journey as it happens.

Got broken carbon?

There's a cracked frame in your garage. Or at your bike shop. Or in the shed where it's been leaning against the wall since you replaced it.We collect end-of-life carbon fibre bike frames from individuals, clubs, and bike shops across the UK. Every piece is documented. Every piece enters our supply chain with its sporting identity intact.

500 Pairs. When they're gone, they're gone.

This isn't a marketing constraint. It's a materials constraint.Three things limit every founding run, and none of them are decisions we made.The yield. Equipment uses different resin systems and layup methods. Each piece produces different amounts of usable carbon. We can't predict how much we'll reclaim until we process it. What we get determines how many frames we make.The traceability. Every frame carries a verified provenance chain back to specific equipment. That chain requires documentation, batch separation, and individual serial assignment at every stage. Scale that up, and the chain starts to blur. 500 is the number where every frame's story stays genuinely verifiable. The scarcity exists because of the thing that makes the product worth owning.The time. Reclaiming, stabilising, and re-engineering carbon fibre from finished sporting equipment is slow work. Rushing it compromises the material.Those three constraints resolve to 500 pairs per sport. When the founding lineage is complete, that batch is done. There's no second run. The material dictates the numbers, and the provenance dictates the limits.For context: carbon fibre is estimated to take 60,000 years to degrade by just 25%. You're wearing a material that has already proven itself under conditions most manufactured goods never come close to, and it will outlast everything else you own.In fact, we're so confident in it we're operating a lifetime take-back scheme.

Your Questions

How is this different from SunGod or other "sustainable" eyewear?
They use recycled plastic. We use recycled carbon fibre from specific sporting equipment with NFC-verified provenance. Different material. Different story. Different verification. And unlike recycled nylon, carbon fibre won't develop the coating failures that make you replace plastic frames every couple of years.Will the coating peel?
There is no coating to peel. The carbon fibre IS the frame surface. The Barberini mineral glass lenses are virtually scratch-proof. The NXT lenses are chemically resistant to everything your sport throws at them. Neither will delaminate.Can I wear these on the bike?
The optics are premium. Barberini polarised, UV400, infrared protection. Many riders will wear these at the café, on the drive, at the races. The aero tuck has its own requirements. Everything else in your cycling life is where these belong.What if they break?
Lifetime take-back. Send them back. We reclaim the carbon. It starts again.Why £1?
It secures your place and signals genuine interest. Full refund if you change your mind. No friction.

The equipment has been collected. The material is being processed. The founding run is finite.

500 pairs. When the carbon from this batch of frames is allocated, (Re)Framed closes permanently.

What Happens After You Secure Priority Access

Now: You place a £1 fully refundable deposit to secure your place.Spring 2026 (target: May): You receive 48-hour early access to the Kickstarter campaign before public launch. You choose your lineage and backing tier.Campaign period (30 days): The Kickstarter runs. Founding lineages stay open until 500 pairs per sport are claimed.Summer–Autumn 2026: We produce your frames, assign verified provenance, and complete Italian manufacturing.Target Q3 2026: Your sunglasses arrive with full verification built in.

Fully refundable · No commitment ·
Priority access to Kickstarter before public launch

Contact: [email protected]